October 10, 2012
New two-wheeled taxi fleet takes to the cobbled streets
Amsterdam is a beautiful city. It’s also a traffic nightmare and therefore full of particulate emissions, and not happy about any of that. Part of the plan to reduce its emissions is the introduction of Hopper electric scooters.
The Hopper program is meant to be very flexible public transportation. In practice, it’s a network of electric taxis, except that the taxis are all scooters instead of cars (this is actually a good idea considering Amsterdam’s narrow, twisty roads).
According to Hopper’s website, you can catch a ride on one of the zero-emission, super-cute scooters by flagging one down on the street, by calling for a ride, by booking a ride on the website, or by using their (yet to come) mobile app
The electric scooters drive at a maximum speed of 25 km/h and can go 130 km on a fully charged electric battery. Hopper’s main garage, replete with 100 scooters to start, crouches between TomTom HQ and Amsterdam’s central train station.
Six years since he was left stranded by the tram, the man behind Hopper, Reuben Beugels, cobbled together a consortium of partners, distributors and sponsors from both private and public sectors, including the city of Amsterdam, the National railway and sustainable bank Triodos, which provided half of the financing.
“Everything we finance has to contribute, one way or another, to a better quality of life because we think that profit should not come at the expense of the world’s most pressing problems, which is why we finance organic farming, sustainable buildings, arts and culture, and renewable energy schemes,” said Maarten Thijs from Triodos.
“This particular loan customer (Hopper) has a very clever idea, but it’s also very simple and sophisticated, which is why we like it,” said Thijs.
Each ride is a flat rate of just € 2.50 — regardless of where you go or how long it takes.
The scooters are high-tech, kitted out with navigation and tracking systems by the Dutch firm TomTom (TOM2.AS) and a Samsung (005930.KS) smartphone which is locked into the dash and a tablet on the back, which is used for digital advertising.
Beugels expects the glossy lime green coloured scooters will become an urban fixture in Amsterdam and eventually in the three other biggest Dutch cities including The Hague, Rotterdam and Utrecht, where Hopper scooters will be rolled out throughout 2013. , Even though inclement weather will sometimes make them a less than comfortable choice, the idea af green scooter taxis is pretty cool (not to say freezing on occasion!).
http://www.totemtourism.com/1/post/2012/10/amsterdam-goes-green-with-electric-scooter-taxis.html
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